Refrakt

Refrakt is a modular jewelry brand that helps diverse individuals express their true selves

Project:
Refrakt

Classification:
Brand Identity, Research, Strategy, Copywriting,
Type Design, Motion design, UX/UI design
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Recognition:
Graphis New Talent Awards - Gold

Redefining space

Client
‍Application design
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Deliverables
Brand design
Brand experience
Brand management
Brand platform
Brand strategy
Concept development
Design strategy
Digital design
Motion design
Naming
Type design
UX/UI design
Visual identity
Visual language

Employees
10

Clients
51

AutoStore is a warehouse robot technology company that invented Cube Storage Automation, the densest order fulfilment solution in existence. The company is global, with over 600 installations in more than 30 countries, operating in a wide range of industries. Our creative brief was to elevate the company’s visual identity, presenting AutoStore as an established and progressive competitor in their field of e-commerce, space management and order fulfilment.

Acting as a strategic design partner, we collaborated closely with the AutoStore marketing department to develop a design language that was simultaneously functional and expressive, covering a wide range of applications – from icons and animation to robots and ports.

Refrakt is a modular jewelery brand

Project introduction

Refrakt is based on the concept of refraction. Just as refracted light separates into the visible light spectrum, many of us have unique identities that lie below the surface and our jewelry should express that.

Challenges

non-traditional consumers want jewelry that expresses their complex and unique identities and changes with them without sourcing materials that will negatively impact the environment.

Solution

To solve this, we celebrate the uniqueness in our communities and create modular jewelry sourced from reclaimed or sustainable materials and provide a quality jewelry cleaning service.

Modular in the foundation

Typography

Our typefaces are DINPro in it's light and regular weight and doppelganger Because the bold variety and variability of our jewelry and imagery, we decided that our typefaces should be expressive in a controlled fashion."doppelganger"was made inspired by wim crouwel typography and was created with form in mind. We use DINpro when accessibility and information in a clear format is needed and we use doppelganger to pair with our imagery and to create texture in it's many formats.

To embody the feeling of standing out, each of our bright colors comes with a matching darker shade to emphasize the feeling of standing out.

Express your true self

Color palette

Our colors encapsulate the joy and happiness that comes with expressing yourself. vibrant colors are important in this process. inspired by the concept of refraction, our plan is to speak to the uniqueness and variability of our identities

Inclusive design

Imagery

Refrakt appeals to our customers through gender inclusive design, minimal aesthetics, and innovative materials. These components show through all our brand material.