Project 01

First Bank

Let's Grow Together

Client
Application design

Deliverables
Art Direction
Brand design
Brand experience
Brand management
Brand platform
Brand strategy
Design strategy
Digital design
Motion design
Naming
Type design
UX/UI design
Visual identity
Visual language

Employees
01

Clients
01

In 1906, Creve Coeur Farmer’s Bank was established to help residents of a small, farming community near St. Louis reach their financial goals. Creve Coeur Farmer’s Bank later became First Bank in 1986. Creve Coeur Bank’s family heritage was communal and it set the strong foundation to grow through the leadership of the Dierberg family.

Our challenge was that First bank is a family oriented and exclusive company conservative in their positioning with outdated tone of voice. To solve this problem we prioritized community through inclusivity, updated products, and updated positioning. We set the framework for First Bank to make this transition through creation of personal and business banking solutions as well as educational resources. We’re in the business of helping our clients grow and recognize their value.

Let's Grow Together

Client
‍Application design
‍
Deliverables
Brand design
Brand experience
Brand management
Brand platform
Brand strategy
Concept development
Design strategy
Digital design
Motion design
Naming
Type design
UX/UI design
Visual identity
Visual language

Employees
10

Clients
51

First Bank's mission is to help family-owned businesses, their families and employees thrive through the generations.

Our colors represent the things important to us in banking and our community. Not only are our colors representative of our roots, they represent growth. Growth in community.First Bank started by serving the humble farmers of St. Louis. It’s important for us to represent that history in our color pallets. In our brand material, we show how important our community’s growth, empowerment, and success is to us.

Modeled after plants, the behavior is organic. The grid is determined by the circles that created the clover which also creates elements used in the brand material. The behavior is meant to symbolize the growth and wealth of our community.

Our brand book strives to reinforce the traditions that have been helpful in the past as well as introduce newer progressive ideas that strengthen our community and people.

Our home is is the first place our community interacts with the space and the brand, so we make sure that it’s cohesive to our brand. At first bank, we prioritize our community. Part of community building and maintaining is events and mixers. At all our events, we make sure that you feel at home and you can find the value in our community.