Project 02

Refrakt

Express The True You

Client
Brand design

Deliverables
Art Direction
Brand design
Brand experience
Brand management
Brand platform
Brand strategy
Concept development
Design strategy
Digital design
Motion design
Naming
Type design
UX/UI design
Visual identity
Visual language

Employees
01

Clients
01

Refrakt comes from the word refraction, the process in which light waves travel through different mediums. each medium has an impact on the character of light and that is the same for people. every person is uniquely different and their jewelry should express that.

Challenge: non-traditional consumers want jewelry that expresses their complex and unique identities and changes with them without sourcing materials that will negatively impact the environment.
‍
Solution: To solve this, we celebrate the uniqueness in our communities and create modular jewelry sourced from reclaimed or sustainable materials and provide a quality jewelry cleaning service.

Redefining space

Client
‍Application design
‍
Deliverables
Brand design
Brand experience
Brand management
Brand platform
Brand strategy
Concept development
Design strategy
Digital design
Motion design
Naming
Type design
UX/UI design
Visual identity
Visual language

Employees
10

Clients
51

AutoStore is a warehouse robot technology company that invented Cube Storage Automation, the densest order fulfilment solution in existence. The company is global, with over 600 installations in more than 30 countries, operating in a wide range of industries. Our creative brief was to elevate the company’s visual identity, presenting AutoStore as an established and progressive competitor in their field of e-commerce, space management and order fulfilment.

Acting as a strategic design partner, we collaborated closely with the AutoStore marketing department to develop a design language that was simultaneously functional and expressive, covering a wide range of applications – from icons and animation to robots and ports.

The final concept empowers our diverse community and creatives. we commit to providing quality service, sustainable solutions and expressive jewelry. Refrakt is a progressive brand focused on making a better world for tomorrow.this means creating sustainable jewelry empowering the movers and shakers of tomorrow.

Our typefaces are DINPro in it's light and regular weight and doppelganger Because the bold variety and variability of our jewelry and imagery, we decided that our typefaces should be expressive in a controlled fashion."doppelganger"was made inspired by wim crouwel typography and was created with formin mind. We use DINpro when accessibility and information in a clear format is needed and we use doppelganger to pair with our imagery and to create texture in it's many formats.

To embody the feeling of standing out, each of our bright colors comes with a matching darker shade to emphasize the feeling of standing out.

Our colors encapsulate the joy and happiness that comes with expressing yourself. vibrant colors are important in this process. inspired by the concept of refraction, our plan is to speak to the uniqueness and variability of our identities

Using the concept of refraction and the type design in refrakt's distinct logomark, we created a grid system and behavior for our type and graphic elements.

Refrakt appeals to our customers through gender inclusive design, minimal aesthetics, and innovative materials. These components show through all our brand material.