Incense has been used in ancient Egyptian, Greek and Asian cultures. Incense is typically made up of an aromatic material that produces a scent and a combustible binding material that holds it together. While burning incense is a beautiful practice, there is no reason such a calming activity should cause stress in setting up and planning. Many incense holders are fire hazards and the amount of incense scents are overwhelming. These shouldn’t be barriers preventing people from managing anxiety, depression, and smells in their household. With the world as overwhelming as it is, Swell Incense will make your positive feelings swell like the waves of the ocean.

My goal is to create a minimal product that is straightforward and relatable. I want to make sure that the design is intentional as well. The design must be contemporary, sustainable, and affordable to the average middle class citizen. Swell is also a brand based on fluidity of emotionsand the target market for swell are people who are interested in new wave spirituality such as astrology, tarot,and meditation as well as the users that have traditionally.